Video marketing is using videos to visually promote and market your brand, product or service, increase engagement on your digital and social channels, educate your consumers and customers, emotionally connect with your audience and influence decision making.
2019 is the year for video as a holistic business approach, meaning video content will be produced by ALL teams in a conversational, actionable, and measurable way.
In a recent poll, more than 60% of consumers want to see videos from brands … more than any other type of content.
Video on landing pages is capable of increasing conversion rates by over 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%. 91% of customers also say videos help them make buying decisions.
Video has revolutionized how salespeople connect with and convert prospects and how service teams support and delight customers.
YES! With the quality and price of capture technology now, video is within reach for businesses of virtually any size — team and budget alike.
Silent Stream Media offers multiple video packages focused and tailored specifically to the clients budget and needs. Whether we shoot your content on a cell phone, a go pro, a DSLR or a cinema camera, your content will be edited, color graded and delivered in the highest quality no matter what we shoot it with!
Another thing to note is all though videos can get pricey, professional videos will certainly increase your revenue and traffic and will pay for themselves.
There’s actually over 12 different kinds of Marketing videos!
Here they are:
- Demo Videos
- Brand Videos
- Event Videos
- Expert Interviews
- Educational / How-To Videos
- Explainer Videos
- Animated Videos
- Case Study / Testimonials Videos
- Live Videos
- Personal Message Videos
- 360º / Virtual Reality Videos
- Augmented Reality Videos
- Planning the video
- Scripting the video
- Defining production gear needed
- Studio or Location shots
- Preparing the talent
- Shooting for the edit
- Organizing the footage
- Editing the video
- Choosing the music
- Recording any voiceovers
- Rendering and exporting the project